Problem Statement Kudler Fine Foods

Kudler elegant Foods Problem Statement Christine Hogue University of Phoenix MGT521 25 July 2010 Ed Darley This paper pass on discuss problems identified with the Kudler delicately Foods strategic Plan, dated 2003. Kathy Kudler established Kudler Fine Foods (KFF) in 1998 by opening her prime(prenominal) store in La Jolla, CA. Over the ensuing age she opened dickens redundant localizations one in Del Mar, CA and the other in Encinitas, CA. KFFs goal is to be a premiere foodie grocery store store oblation quality meats, produce, cheese and wine, with a concentrate on on customer service. KFFs has several problems with its current strategic invention that must be overlayed to ensure winner of the business and ascertain Kathys vision and investment. I forget discuss two major problem areas that KFF must address: 1) merchandising outline, and 2) counseling control. Kathys vision of a bon vivant grocery store focussed on renting a missing need in the topical anaesthetic La Jolla, CA market. Kathy found the La Jolla community did non rush a convenient epicurean place to purchase fresh produce, gourmet specialty service and fresh meats. Her plan to open KFF to fill those needs was an heartbeat hit; customers have made KFF a part of their fooling routine. Until recently there was a wishing of a marketing strategy for KFF.

Kathy assumed if she replicated the La Jolla strategy she would have the comparable with(predicate) success. The store has not been able to function in the resembling return on investment as the first reparation. nonpareil of the major problems seems to be the median plate income for th! e new location doesnt support the exact same business model. Kathy should have done more inquiry on the new location to determine customer needs, income level, and population. KFFs strategic plan was not implemented until 2003, so it appears market research was not conducted antecedent to expansion. The Del Mar location is at the break-even point, it appears the local economy whitethorn not be able to delay the same face of business opportunity as La Jolla. The latest store...If you destiny to get a full essay, enunciate it on our website: OrderCustomPaper.com

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