Academia Barilla Essay -- Marketing, Food Industry

Born of the idea to preserve authentic Italian cuisine, academe Barilla has faced strategic issues to add profitability and growth. Offering non nevertheless richly quality forage products, but an education on Italian gastronomy, Academia relies on a differentiated marketing centre of authenticity, with the quality to prove it. While striving to teach buyers of the difference between imitation and true Italian cuisine, Academia essential continue to seek mod strategies to reach a broader customer base. By studying the sozzleds core competencies, and performing analysis on the industry, Academia has the tools necessity to meet their objectives. Academia Barillas consumers are still a specialized target, despite recent efforts for expansion and growth. For its gourmet foods product line, demographics of consumers in major markets tend to be upper middle to high break up citizens of middle to older age. Italy represents the major market for Academia Barilla, with Europe and northwards America showing promising growth. However, recent severe economic troubles in Italy, Europe, and the United States are a major cause of concern and must be monitored. Regulatory bodies in the countries which market Academia Barilla do not tend to interfere with production. Current consumer trends for healthier, much organic products should be monitored. Whole-wheat and low-carbohydrate products have increased in demand during the past half-decade. juvenile developments in the IT field have helped bring e-commerce to new heights. Finally, emerging economies in countries such as Brazil, China, India, and Russia may be targets for possible hereafter high growth opportunities. Academia Barillas industry comprises of not only fine Italian cuisine artisans, but culinary academi... ...umers, thus gaining new consumer, and building value. Educating the consumers to appreciate what Academia products offer lead lead to future profits and long-term gains. A strategy of stress ing Italian fundamentals will help differentiate Academia from its competitors, and at the same time increase their target market. Italian food is continually becoming more everyday around the world, and Academias potential to expand will increase by protecting their brand loyalty. Academia should continue to participate in culinary events such as the annual Aspen Food and Wine fete to promote publicity. Academia should also look to advertise in broader food magazines, such as Zagat. Cookbooks would be another way to reach more consumers. With high quality products, these strategy maneuvers will help management fortify core competencies and stay ahead of competition.