THe Marketing Plan Essay Example | Topics and Well Written Essays - 2000 words

THe Marketing Plan - hear ExampleThe companys major challenge is to engender means of increasing the profits and gross without altering the demands of their customers and meeting their demands effectively. A SWOT analysis of the companys strengths and weakness and external opportunities and threats has organize the basis of this marketing plan. This plan focuses on the companys strategic growth plan, suggest shipway to improve profits and revenues and enhance customer relationship through delivery of quality service to the customers to plug continuity of the business. It also focuses on strategies of incuring new products and marketing the products to different market niches that will interpret increased sales to the company. Background Venus Software Company came into existence five years ago. It began as a small business that supported the exploitation of Small and Micro Enterprises systems that enable easy oversight of business. Apparently, it is corporate software develo pment organization. That develops systems for medium and large organizations. For the past five years, the organization has undergone evolution to a marketer of quality and customized made software products that supports all organizations. Sales have gradually grown in the past five years allowing the organization to work on its expansion mechanisms to meet its growing rate of customers. The organization is also committed to giving back to the community by undertaking the social responsibilities. widely distributed Objectives The overall objective is to produce a marketing plan that would meet the explicitly defined organizations requirements, bewilder to recognized standards and be within the organization budgetary and time constraints. Specific Objectives To analyze on the methods and techniques of marketing. To develop a time plan that meets the organization demands and is within the budget. To document all the finding in the development of the marketing plan. TargetMarket. Th e organization focuses on keeping its commitment to the provision of service and quality products to its customers. This has enabled the organization to develop and implement a differentiation strategy that enable it produce products that is different from the competitors, thus allowing it to have a competitive advantage over a diverse market. Through this differentiation, the organization has been able gain greater annual returns that have enabled it to develop to its current state. The targeted market includes small and medium size enterprises that deal with some(prenominal) manufacturers and retailers. Its biggest revenue earner is software that helps businesses keep track of the records of tractions between the small business, manufacturers and retailers for efficacy. The system has a heavy-armed database keep track of all transactions, provide notices in cases of bad and incomplete transactions. It also provides reports to the businesses thus change them to under their busin ess. It also provides a means of communication between the trading parties, in cases of shortage of supplies. occurrent marketing objectives Venus Software Company relies on current customers and potential customer. They give phone scratch to the potential customers and provide prototype to the customers for demonstration. Once the customer accepts, then specification from the customer obtained and the software customized tally to the customer requirements. The customized product is then shipped to